Back in elementary in the early 2000s Pokémon was at its global heights. The movies, the games, the merch and of course, the cards. At school everyone from first graders to eighth graders, and even the high schoolers next door, were crazy about the trading. And not even playing the card game, just the trading.
Cue my intro, a fairly inconspicuous middle schooler who didn’t have access to all the packs and booster sets that all the other kids had, because I was one of the poorer kids. Even though I was able to go to a fairly prissy private school, my parents sacrificed a LOT for our education.
And that meant there wasn’t much money to go around for any extra luxuries, such as Pokémon cards (we live in an island nation where everything is imported, so anything apart from certain food items come at a premium).
I managed to collect a few basic cards, cards that kids didn’t want, like energy cards, trainers, and some basic Pokémon, circles and diamonds. I would take my slowly growing collection to the little kids, grades 1 and 2, and trade with them by selling the idea of my quantity for your one card that I really like. And so from a quantity of fairly worthless cards i was able to trade up for a few star cards, and even some holographics.
I slowly built up a collection that was half decent, I had maybe one or two prized cards. One of them being a Hitmonlee. Not ultra rare, but a respectable card. An older kid saw me with the card one day and he asked me where I got it from, I told him I had traded for it, and that I was building a rock/fighting collection.
I wanted to get a Machamp and Hitmonchan among others to complete my collection. Dude was like “hey I’m trying to do that too”, but probably only because I had just said that and it sounded like a cool idea. And then he’s like “what if I bought your Hitmonlee off you? I can give you $15.”
I had to rub my ears to see if I heard him correctly. (Just jokes I didn’t do that, I agreed right away). The kid was from a rich old money family here, and the money was nothing to him. For me on the other hand, I was lucky if I got any pocket money at all! So on that day, my career in hustling Pokémon cards was born.
This practice of going to kids with certain strategies, like my quantity for your one card, worked and worked and worked. I was making coin. I had many customers, some of which would go so far as to actually commission me to go find certain cards. This happened at a premium, but my private school clientele were more than happy to accommodate my charges, and I always delivered. Always.
I was raking in the cash. 12 year old me was buying toys for myself that I could never afford. My parents were asking me where I was getting the money, I was just telling them I’m doing some chores and stuff for kids at school... and they were cool with that! They didn’t think to even question my innocence one bit!
Then one day we started seeing these “Dark” cards come through, the Team Rocket Pokémon. I landed a relatively rare card, a holographic Dark Dugtrio, and sold it for $40 to that original customer, my first ever buyer. By now the dude had maybe thrown like $200-300 at me just for the cards and, unknown to me, his parents were starting to wonder where all this money he was taking to school was going.
So we made the trade on a Friday, the dude picked up the dark dugtrio and I took my money. I had a great weekend, spending said money on a Saturday afternoon movie or something, I can’t remember. Monday comes around and we’re back at school again, it’s recess. The dude comes up to me with a really sheepish look on his face, and he presents the Dark Dugtrio to me.
I was like “what’s this for bro?” And he said to me that I had to give the money back, and to take the card back. That his parents had told him to do this. They were also telling him that this had to happen for EACH AND EVERY TRANSACTION we had made.
He didn’t want to do this, and I could see he was pained by it, but his parents were not budging with it. It was so hard telling the guy “duuuude, i spent all the money. It’s all gone!” I told him there was nothing left. It was all gone. Needless to say, he was very upset and distraught.
The next day our parents are called into the school, and my parents are given this very unexpected news of my behavior. I am made to apologize to the kids I “ripped off”, I get suspended from school, and Pokémon cards are then banned from that point onwards at the school.
My mom was really disappointed in me, but she knew how hard it was with our finances so she wasn’t actually too hard on me. My working-class dad laughed it off and told me don’t worry about it, you and those kids will be fine. Just be careful about what you do next time! I thought they were pretty chill about it, but in hind sight I see that’s because money was actually really tight and they saw me being out there for myself generating income rather than just asking for handouts.
Lots of life lessons learnt through that experience, it’s something that is never going to leave me...And that was that, the rise and fall of the Pokémon card hustle.
Username: oceanbuoy90