Three years ago, Thailand made history as the first country in Asia to decriminalize cannabis, triggering a green rush that reshaped the nation’s economy and culture.
Suddenly, thousands of cannabis dispensaries and related businesses sprang up, many clustering in tourist hotspots like Bangkok’s Khao San Road and the beaches of Pattaya.
The new policy was initially framed as an opportunity to boost agriculture, empower small businesses, and attract tourists eager for relaxed marijuana laws.
By 2022, industry analysts projected the sector could reach $1.2 billion by 2025, with nearly 18,000 shops in operation and countless farmers switching crops.
For many, the plant’s sudden freedom became a symbol of Thailand’s liberalizing society, signaling a major break from the region’s traditionally severe drug laws.
Tourists flocked in, dispensaries proliferated, and the national mood shifted as “weed cafes” and festivals became regular sights.
Medical marijuana had already been legal since 2018, but full decriminalization in 2022 took things further, legalizing the cultivation, sale, and use of cannabis products.
Advocates claimed the boom helped everyone from rural farmers to young entrepreneurs and the tourism sector as a whole.
For a time, Thailand stood almost alone in Asia as a cannabis haven, drawing attention from neighboring countries where even CBD is banned or possession can mean years in prison.
The former health minister, Anutin Charnvirakul, who pushed for legalization, insisted the original intent was to promote medical use, not recreational smoking.
Nevertheless, by 2024, Thailand had become synonymous with easy access to cannabis—a radical experiment that caught the world’s eye.