In a sweeping declaration before Congress, Health and Human Services Secretary Robert F. Kennedy Jr. unveiled his ambition to see every American don a wearable health device within four years, framing this as a cornerstone of the “Make America Healthy Again” agenda.
Kennedy’s announcement, made during a House Energy and Commerce Health Subcommittee hearing, promised one of the largest advertising campaigns in HHS history, designed to put smartwatches, fitness trackers, and health monitors on the wrists of the entire country.
His message was clear: wearables are not just tech accessories, but a means for Americans to take responsibility for their own health by tracking glucose levels, heart rates, sleep patterns, and physical activity.
Citing personal stories of friends who transformed their lives through continuous glucose monitoring, Kennedy positioned wearables as transformative and potentially life-saving, particularly in the fight against chronic diseases like diabetes and obesity.
He contrasted the price of a wearable, which might be $80 to $300, with medications like Ozempic that cost over $1,000 a month, asserting that affordable tech could save Americans money and improve outcomes.
Kennedy’s campaign is set to be the largest of its kind for HHS, with partnerships and support from top health tech companies and industry leaders.
The market responded quickly, with shares of device makers like Abbott and Dexcom rising on news of the government’s push.
Kennedy believes this bold move will empower people to make better judgments about their lifestyles, their diets, and their physical activity.
He hopes to foster a culture where individuals can interpret real-time feedback and change habits before problems develop.
Yet, while Kennedy’s vision is ambitious, it comes with complex challenges and questions that will define the debate for years to come.
The next four years could fundamentally reshape how Americans interact with their health—and with the technology designed to protect it.