Meta and Oakley are Launching $399 Smart Glasses That Shoot 3K Video

Meta and Oakley have announced a significant leap in smart glasses technology with the launch of the Oakley Meta HSTN, ushering in a new category of “Performance AI Glasses” designed for athletes and fans alike.

This collaboration marks Meta’s expansion beyond its highly successful Ray-Ban smart glasses, which have sold millions of units globally since their launch, with the new Oakley partnership aiming to capture both style and performance.

The Oakley Meta HSTN is engineered with advanced features such as a built-in camera, open-ear speakers, and microphones, blending seamlessly with Oakley’s signature bold frame design.

With an emphasis on hands-free experiences, wearers can record ultra-high-definition 3K video, listen to music or podcasts, and interact with Meta’s built-in AI assistant through voice commands.

Meta AI integration enables a wide range of real-time capabilities, including answering contextual questions, translating languages, and describing the wearer’s surroundings for accessibility purposes.

Athletes and enthusiasts can now access assistive technology effortlessly, whether checking wind speed before a golf swing or capturing their most intense training moments.

A major selling point is the glasses’ extended battery life, providing up to eight hours of typical use and 19 hours on standby, while a fast-charging case offers up to 48 additional hours of power on the go.

The frames are rated IPX4 for water resistance, making them suitable for outdoor activities and surprise rain showers, though not fully waterproof for swimming.

These glasses are launching with a variety of frame and lens combinations—including the eye-catching limited edition with gold accents and Oakley’s renowned PRIZM lenses—ensuring both performance and style are prioritized.

Meta and Oakley’s new eyewear will be available for preorder starting July 11 at $499 for the special edition, with other models arriving later in the summer at a starting price of $399.

This launch is positioned as the beginning of a new chapter in wearable technology, combining fashion, performance, and artificial intelligence in a single, compelling product.

The Oakley Meta HSTN is built on Oakley’s popular HSTN style, renowned for its sporty, modern aesthetics and comfort, now infused with Meta’s industry-leading smart glasses technology.

Designed for high-intensity action, the glasses combine Oakley’s durable, lightweight frames with advanced electronics, ensuring a snug and secure fit for athletes in motion.

The lineup features five distinctive frame and lens options: Desert with PRIZM Ruby lenses, Black with PRIZM Polar Black lenses, Shiny Brown with PRIZM Polar Deep-Water lenses, Black with Transitions Amethyst lenses, and Clear with Transitions Grey lenses.

Prescription compatibility is available for all models, providing users with a tailored experience without sacrificing technological capability or visual clarity.

Oakley’s lens technologies, including PRIZM and polarized options, optimize vision for different environments—whether on the field, in bright sunlight, or on water—enhancing both safety and performance.

The glasses maintain an IPX4 water resistance rating, giving peace of mind in light rain or sweat but not recommended for immersion.

Aesthetically, the limited-edition HSTN stands out with luxurious gold accents and 24K PRIZM lenses, aligning with Oakley’s tradition of bold, iconic designs for sports and streetwear.

Meta’s touch controls are discreetly built into the frames, allowing users to adjust volume, play or pause music, and manage calls with a tap or swipe.

The included charging case is compact and efficient, delivering a rapid charge: from zero to 50% in just 20 minutes, and up to 85% in 45 minutes.

Style and performance are at the forefront, but every detail is engineered to enhance the user’s real-world athletic and lifestyle needs, from hands-free communication to visual clarity.

With such customization and durability, Oakley Meta HSTN seeks to set a new standard for smart eyewear that seamlessly blends sports technology and everyday practicality.

Oakley Meta HSTN glasses provide a completely hands-free, connected experience, leveraging Meta’s ecosystem and AI assistant for real-time functionality.

A front-facing 12-megapixel camera allows users to record 3K ultra-high-definition video, capture photos, and livestream their unique point of view directly to friends or social media.

Integrated open-ear Bluetooth speakers and five microphones enable high-fidelity audio for music, podcasts, phone calls, and voice interaction with Meta AI, without blocking out the ambient environment.

With simple voice commands, users can ask Meta AI to check the weather, record a video, or translate conversations, all while staying active or on the move.

Texting and calling can be done hands-free, empowering athletes to communicate seamlessly during workouts, games, or outdoor activities without stopping to reach for a phone.

The glasses also offer live translation features, a boon for international travelers, athletes at global competitions, or anyone needing instant language assistance.

Meta AI can describe surroundings or objects seen by the camera, supporting accessibility for users with visual impairments or those needing quick context in unfamiliar settings.

For enhanced usability, the glasses support touch gestures along the arms, letting users easily control audio or video capture without fumbling with tiny buttons.

All features work in tandem with Meta’s cloud infrastructure, ensuring quick response times and secure data management for the user’s recordings and requests.

The intuitive and responsive interface bridges the gap between digital convenience and active lifestyles, providing a personal assistant and camera always ready at a word or touch.

With this advanced integration, Oakley Meta HSTN glasses transform the simple act of wearing sunglasses into a powerful, interactive smart experience.

Battery performance is a key differentiator for the Oakley Meta HSTN, doubling the longevity of earlier smart glasses like Meta Ray-Bans.

Each fully charged pair offers up to eight hours of typical usage, supporting a full day of activity from morning training sessions to evening commutes.

On standby, the battery lasts up to 19 hours, so users don’t need to worry about losing functionality during breaks or extended downtime.

A signature feature is the fast-charging case, capable of delivering up to 48 additional hours of battery life, ideal for athletes on the road, travelers, or anyone far from a power source.

Charging is impressively efficient: in just 20 minutes, users can reach 50% charge, and in 45 minutes, the battery jumps to 85%—enough to keep moving without delay.

The case’s compact size fits easily in gym bags, backpacks, or pockets, ensuring portability and convenience throughout the day.

This battery system is a major upgrade over earlier models, reducing the anxiety of running out of power during important moments or extended events.

With on-the-go charging, users can document marathons, multi-day tournaments, or weekend adventures without having to constantly check battery status.

The water-resistant design, combined with robust battery technology, means the glasses are ready for outdoor conditions and demanding environments.

Meta’s engineering ensures that performance doesn’t come at the cost of comfort or weight, keeping the frames light even with all the built-in technology.

With this level of power management, Oakley Meta HSTN glasses are built to keep up with the fast-paced, unpredictable lives of athletes and enthusiasts alike.

Meta’s AI technology takes center stage in the Oakley Meta HSTN, offering users a personalized, always-available digital assistant right on their face.

Activated with the simple phrase “Hey Meta,” the assistant can answer a wide variety of questions, from weather updates and sports stats to directions and trivia about nearby landmarks.

For athletes, the AI’s real-time insights—such as wind speed, sun angle, or training reminders—can help optimize performance on the field, court, or track.

When out in the city or exploring new places, users can ask Meta AI for restaurant recommendations, cultural facts, or the nearest fitness facilities, enhancing the travel and leisure experience.

Meta AI is also able to translate languages on the fly, breaking down barriers during international events or multicultural gatherings.

The AI can analyze what the camera sees and provide descriptions, an invaluable tool for accessibility or simply understanding one’s environment at a glance.

Through integration with Be My Eyes, the glasses can connect users with sighted volunteers for additional assistance, further expanding accessibility.

Meta’s approach to AI prioritizes privacy, ensuring that audio and visual data are processed securely and responsibly in accordance with user preferences.

Voice controls allow for a seamless flow of information, letting users multitask without breaking stride or losing focus on their activity.

Meta AI continues to improve, learning from user interactions and adapting to provide smarter, more relevant responses over time.

With this sophisticated AI backbone, Oakley Meta HSTN glasses are not just wearables—they’re intelligent companions that amplify what users can see, hear, and do.

Meta and Oakley have explicitly designed the Oakley Meta HSTN for active use, making them an appealing choice for athletes and outdoor enthusiasts.

The partnership leverages Oakley’s reputation for performance eyewear, blending durability, comfort, and UV protection with the intelligence of Meta’s digital ecosystem.

Professional athletes like Kylian Mbappé and Patrick Mahomes are leading the launch campaign, demonstrating the glasses’ utility in real-world sporting scenarios.

Whether on the golf course, running track, skate park, or surf lineup, the glasses deliver real-time insights and hands-free documentation of personal bests and epic fails alike.

Coaches, teammates, and fans can join in on the action, as users livestream POV footage or share instant video highlights on social media.

The glasses’ robust construction stands up to the rigors of intense training, competition, and unpredictable weather, while maintaining all-day comfort.

Open-ear speakers keep athletes aware of their surroundings—a safety feature crucial for runners, cyclists, and others training outdoors.

Oakley’s advanced lenses adapt to changing light, reducing glare and enhancing contrast, which is essential for peak athletic performance.

The hands-free, on-demand nature of the glasses allows athletes to focus on their game, letting the technology handle the details.

Meta’s global campaign is set to feature the Oakley Meta HSTN at major sporting events throughout 2025, ensuring visibility among both elite competitors and weekend warriors.

By targeting the sports market directly, Meta and Oakley hope to redefine how athletes train, compete, and share their achievements with the world.

The Oakley Meta HSTN will be available for preorder in the United States, Canada, the United Kingdom, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark starting July 11.

Meta and Oakley have announced that wider retail availability will follow later in the summer, with additional markets—including Mexico, India, and the United Arab Emirates—planned for later in 2025.

This global rollout reflects Meta’s and EssilorLuxottica’s ambition to capture the booming demand for smart eyewear, following the strong sales of Ray-Ban Meta glasses in recent years.

Customers in participating countries can sign up for updates and preorder details on Meta’s or Oakley’s official websites.

Meta and Oakley have also hinted at future expansions, including more models, additional colorways, and feature updates as the partnership deepens.

With a target of selling 10 million smart glasses annually by 2026, Meta is positioning itself as a dominant player in the wearable technology space.

The glasses’ prescription compatibility and multiple design options cater to a wide range of users, from tech enthusiasts to style-conscious athletes.

Launch campaigns will feature high-profile athletes and influencers, ensuring broad visibility and brand resonance across diverse sporting and lifestyle markets.

The partnership is expected to drive ongoing innovation, with Meta and Oakley committed to evolving both hardware and software for future generations of AI glasses.

Global events and sports festivals will serve as high-impact launchpads for the Oakley Meta HSTN, fueling adoption and sparking trends.

By making the product available in numerous markets and languages, Meta and Oakley are ensuring their new smart glasses reach an international audience from day one.

The Oakley Meta HSTN is the result of a multi-year partnership between Meta and EssilorLuxottica, the eyewear conglomerate behind Ray-Ban, Oakley, and other global brands.

This collaboration leverages Meta’s strengths in artificial intelligence and wearable devices with EssilorLuxottica’s global manufacturing, distribution, and branding expertise.

Following the unexpected success of Ray-Ban Meta glasses—which have sold over two million units—both companies are committed to scaling production and innovation for an expanding market.

Meta’s long-term agreement with EssilorLuxottica ensures ongoing development of multi-generational smart eyewear products well into the next decade.

The companies are betting that smart glasses will emerge as a dominant hardware category of the AI era, providing both style and advanced functionality for millions worldwide.

By targeting the sports and performance segment, Meta and Oakley are differentiating their product from existing lifestyle wearables and traditional sunglasses.

Aggressive marketing campaigns, including athlete endorsements and live demonstrations at major sporting events, are aimed at accelerating consumer adoption.

The pricing strategy—with entry models at $399 and a limited edition at $499—positions the glasses competitively against both tech-forward and luxury eyewear brands.

Meta is also emphasizing the glasses’ role in accessibility and inclusivity, highlighting features for users with visual impairments and support for multiple languages.

Strategic retail partnerships and global distribution channels will ensure wide availability and customer support for both early adopters and mainstream buyers.

With this comprehensive approach, Meta and Oakley hope to not only lead in innovation but also define the future landscape of smart eyewear.

The Oakley Meta HSTN is being touted as the first chapter in a new era of AI-driven wearables, with Meta and Oakley promising more to come.

Continuous updates to Meta AI and regular feature rollouts will ensure the glasses remain at the forefront of wearable technology and user experience.

The collaboration’s foundation in sports and active lifestyles sets the stage for further innovation in health, fitness, and performance tracking features.

Meta is already researching new applications, such as advanced biometric sensors, enhanced environmental awareness, and augmented reality overlays for future models.

As artificial intelligence becomes more deeply integrated into daily life, smart glasses like the Oakley Meta HSTN could become as essential as smartphones for communication and information access.

Ongoing feedback from athletes, coaches, and everyday users will guide hardware and software improvements in subsequent releases.

Meta’s commitment to privacy, security, and user control will remain central as more personal data is handled by these intelligent devices.

Future partnerships may expand beyond sports, targeting work, education, and entertainment markets with tailored models and specialized capabilities.

Industry analysts predict that the combination of AI, connectivity, and style will drive explosive growth in the smart eyewear sector over the next five years.

Meta and Oakley are poised to lead this revolution, having already laid the groundwork with a powerful blend of brand recognition, technological prowess, and customer engagement.

The Oakley Meta HSTN thus represents not only a new product, but the opening move in a much larger shift toward a more connected, intelligent, and wearable world.

With the launch of the Oakley Meta HSTN, Meta and Oakley are redefining what eyewear can be, merging cutting-edge artificial intelligence with legendary sportswear design.

These Performance AI Glasses offer far more than stylish frames—they provide a seamless, hands-free gateway to information, communication, and multimedia sharing.

By combining a high-resolution camera, superior audio, real-time translation, and robust battery life, the glasses cater to the diverse needs of modern athletes and active users.

Meta’s AI assistant ensures users are always connected and informed, whether on the field, at a concert, or traveling to new destinations.

With global availability and aggressive expansion plans, the Oakley Meta HSTN is set to reach a broad audience, inspiring new ways to see and interact with the world.

The partnership with EssilorLuxottica guarantees the resources and expertise to deliver ongoing innovation, quality, and accessibility at scale.

As wearable technology continues to evolve, the Oakley Meta HSTN stands as a milestone, blending utility, comfort, and bold style in a single device.

Meta and Oakley’s ambitious vision for the future is clear: to empower individuals, enhance performance, and connect people in ways never before possible through a pair of smart glasses.

For athletes, fans, and tech enthusiasts alike, this launch signals the arrival of a new era in which eyewear is as smart and dynamic as the people who wear it.

As the world adopts these new capabilities, the Oakley Meta HSTN is set to become an icon of the AI generation, charting a bold new path for personal technology and human potential.